iCetana Delivers High Profile Retail Surveillance Solution Across Middle-East

03 October 2017
As a fast growing business, Majid Al Futtaim realized that managing large camera networks and risks across multiple sites and countries posed several challenges. The sheer size of the operation, with multiple sites across several countries and more than a thousand cameras at some sites, had to be addressed.
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Founded in 1992 and headquartered in Dubai, Majid Al Futtaim has had several CCTV surveillance systems from various manufacturers installed at their malls over the past 20 years. 

Always at the forefront of innovation, in 2012 Majid Al Futtaim realized it was time to search for a solution that would enable them to operate a seamless, totally integrated video surveillance platform, across all locations.

Following a comprehensive vetting process, Majid Al Futtaim chose a state-of-the-art security and video surveillance solution to remain at the forefront of operating safe and secure retail and leisure environments.  iCetana, in partnership with Milestone Systems and Pivot3, enabled Majid Al Futtaim to operate the entire surveillance solution from a single management interface in the UAE.

Multi-Site Operations

As video surveillance systems are becoming increasingly complex and technically sophisticated, the UAE and municipal policies require surveillance solutions installed in public locations meet stringent requirements for reliability, availability and zero fault tolerance.

Being able to access all the sites from one location enables the shopping mall operations team to coordinate surveillance and management efforts across those sites.  Other relevant parties can also leverage the information directly from mobile clients enabling more efficient safety operations.

Today Majid Al Futtaim runs a world-class video surveillance infrastructure with close to 10,000 cameras across 30 properties in five different countries all federated directly into the UAE from Oman, Bahrain and Egypt. 

Effective Security Operations

To address the challenges with ongoing security monitoring operations Majid Al Futtaim undertook extensive testing of iCetana’s dynamic live monitoring at two locations in the region. iCetana’s system makes live video monitoring operations more manageable and enables operators to immediately respond to exceptional security, safety and operational events before they escalate. The system automatically monitors live-video feeds to self-learn what normally happens on each camera view. It then instantly highlights operators to any “unusual” events as they occur inside the mall. As a result operators are more engaged and able to focus on those events enabling assessment in real-time and initiate immediate response.

iCetana’s system has significantly increased operators’ effectiveness and the Milestone XProtect VMS system helps enhance overall resource allocation in the security administration. Majid Al Futtaim can now much more effectively deploy appropriate security measures and resources to deal with offenders, ultimately providing a secure and safe shopping mall environment for its visitors, clients and staff.

iCetana’s dynamic live monitoring system helps offset the challenges of actively monitoring the large camera networks and enable their security providers with a real-time assessment and response capability.  Operational costs related to the hardware, servers and cameras have been reduced from 23 percent to 7 percent. Real-time response capability helps make overall security operations more effective by immediately identifying risks. Today there are approximately 10-12 incidents actioned per 300 cameras.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA). A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 33,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.

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Read full Majid Al Futtaim case study